LAZYU

Branding

Context
To create a media brand within the inseec Paris campus that attracts the interest of students. Each of the 5 schools currently has its own distribution channels.
Décli logos lazyu benandcam
Insight
The media will be used to canvass students, companies and partners, but the aim is to reach students from different schools who have really different profiles. So what will bring all the young people together?
“Old people see young people as slackers”
We have used the lazy man as the animal symbol of our media in order to personify laziness as a self-mockery of our generation. The goal, to simplify access to information about campus life and allow students to participate in campus activities.

Concept

Magazine

Because the paper is losing speed we wanted to create an attractive/out of the ordinary format.

Website

A double student / visitor entry includes Studentstyle content, call for projects, diary, tips, jobs, etc.