The media will be used to canvass students, companies and partners, but the aim is to reach students from different schools who have really different profiles. So what will bring all the young people together?
“Old people see young people as slackers”
We have used the lazy man as the animal symbol of our media in order to personify laziness as a self-mockery of our generation. The goal, to simplify access to information about campus life and allow students to participate in campus activities.