Create an activation and a 100% Instagram campaign (or for the most part). The goal is to share the values of PANPAN, with the target to recruit new subscribers…
PANPAN is a new inclusive media launched in October 2019 on Instagram. It consists of several contents which aim to transmit new narrations to young girls, women and to change the established representations.
When do women feel less than a man ?
What symbol to use ?
MANSPREADING :“The practice whereby a man, especially one travelling on public transport, adopts a sitting position with his legs wide apart, in such a way as to encroach on an adjacent seat or seats.”
And what are the symbole of that? PANTIES
Frensh Historical symbol : – revolution and contestaion with “les sans culotte”.before it was the men who wear the panties.
Cultural : Change of lingerie in adolescence with a desire for assertion.
Symbolic: Everyone has a panty wears happiness. It is adapted to body shapes, tastes, with textures, colors and shapes… almost unique to each woman.
A collaboration with the brand MEUF Paris that corresponds to Panpan’s values.
Launching in real live to have a digital impact:
Mannequin deposited in major French cities (Paris / Lyon / Lille / Bordeaux).Who proudly wear our panties (in manspreading), QR code and explanation.