PRIME VIDEO

Branding

Context
SVOD settles in homes: Thanks to the ergonomics of platforms and quality and quantity content. New type of consumption: Bulimia of content Series craze : consumers love exclusive content. They are loyal to the series they consume, the growing cult of SVOD. Now how to create a place for Prime in this booming market?

Target
“Les Papilloneurs”
  • 18-30 urban
  • Uses SVOD dayly
  • Series Lovers
  • Use Netflix as main platform
  • Eager for experience & looking for something new

Insight
“I have the impression that today series and films have become an essential subject of discussion”

Create a community : PRIME BLOCK

15 influencers from all horizons :

  • Mission: relay of the sign & hashtag #eyestag without revealing the brand
  • Objective: to raise questions & curiosity
DOOH Hacking
Duration: 3 days with a statement indicating the mystery place.
Composition 1-9551 (1)
QR code prime video Benandcam
Mystery place
Prints & Spots